A place to embrace tall thinking.

Creativity drives memorable brands that break expectations. These disruptions lead to massive booms in ROI and can lift a company high above their competitors.

At Common Giant we’ve built a culture on the belief that creative marketing and branding is one of the most potent tools for sales enablement. We believe big picture thinking and intuition drive originality and help us steer beyond the sea of sameness. Data can help shape ideas but analytics should never limit or dictate the creative process.

We have a No Bullsh*t policy (in fact, it’s one of our Core Values) and strive to share what we know.

From articles and news highlights, to ebooks and other downloadables, our blog has all the insights from our team of creatives.

April 6

Rockin’ the Runway in 2014

On February 21st, 7 designers showcased fashions redrafted from materials found in Triad Goodwill stores. We took some time out of our schedules to have a fun night on the town. For Triad Goodwill’s Fifth Annual Rock The Runway, the theme was “Recrafted,” and it did not lack in excitement. All seven designers featured fashions inspired from the 40s, 70s, as well as couture designs. The clothing designs were amazing, but the outfits resulting from News and Record’s Unconventional Materials challenge were quite impressive and wowed the crowd. Nhi Tran, the winning designer walked away for a $1000 award for her collection. Outfits made by the designers were auctioned off as well. After the show, attendees were welcome to drinks, dancing, and shopping at Willow’s Boutique, where the best of the best pieces from all 22 Goodwill stores in the Triad were gathered for people to peruse and purchase. 

Rockin’ the Runway in 2014

While watching the show it was amazing to see the change from the early planning meetings with the marketing team at Goodwill to the finished show. It’s exciting to give back to our community. Proceeds from Rock the Runway helps Triad Goodwill’s mission of putting people back to work by helping to provide the necessary tools for success. Anytime there is an opportunity to be a force of good, you’ll most likely find us there.